Advertising revenue generated by the direct-to-consumer (DTC) segment of the Walt Disney Company in fiscal years 2023 to 2025
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services. The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.
In the fiscal year ending in September 2025, the Walt Disney Company's direct-to-consumer (DTC, i.e., streaming) segment generated approximately **** billion U.S. dollars with advertising time sales. A year earlier, the figure stood at **** billion, marking an annual decrease of ****Ìý±è±ð°ù³¦±ð²Ô³Ù.
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Walt Disney. (November 13, 2025). Advertising revenue generated by the direct-to-consumer (DTC) segment of the Walt Disney Company in fiscal years 2023 to 2025 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. "Advertising revenue generated by the direct-to-consumer (DTC) segment of the Walt Disney Company in fiscal years 2023 to 2025 (in billion U.S. dollars)." Chart. November 13, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. (2025). Advertising revenue generated by the direct-to-consumer (DTC) segment of the Walt Disney Company in fiscal years 2023 to 2025 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1447939/disney-dtc-ad-revenue/
Walt Disney. "Advertising Revenue Generated by The Direct-to-consumer (Dtc) Segment of The Walt Disney Company in Fiscal Years 2023 to 2025 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Nov 2025, /statistics/1447939/disney-dtc-ad-revenue/
Walt Disney, Advertising revenue generated by the direct-to-consumer (DTC) segment of the Walt Disney Company in fiscal years 2023 to 2025 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1447939/disney-dtc-ad-revenue/ (last visited July 24, 2026)
Advertising revenue generated by the direct-to-consumer (DTC) segment of the Walt Disney Company in fiscal years 2023 to 2025 (in billion U.S. dollars) [Graph], Walt Disney, November 13, 2025. [Online]. Available: /statistics/1447939/disney-dtc-ad-revenue/