According to an online panel conducted among consumers in the United States in February 2026, Budweiser's "American Icons" was the most popular commercial aired during Super Bowl LX, with an ad meter score of ****. "The Last Harvest",by Lay's, followed with a score of ****.ÌýÌý
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USA Today. (February 10, 2025). Most popular commercials run during Super Bowl LX in the United States as of February 2026, by ad meter score [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 21, 2026, from /statistics/1364842/most-popular-brands-advertising-super-bowl-us/
USA Today. "Most popular commercials run during Super Bowl LX in the United States as of February 2026, by ad meter score." Chart. February 10, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 21, 2026. /statistics/1364842/most-popular-brands-advertising-super-bowl-us/
USA Today. (2025). Most popular commercials run during Super Bowl LX in the United States as of February 2026, by ad meter score. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 21, 2026. /statistics/1364842/most-popular-brands-advertising-super-bowl-us/
USA Today. "Most Popular Commercials Run during Super Bowl Lx in The United States as of February 2026, by Ad Meter Score." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 10 Feb 2025, /statistics/1364842/most-popular-brands-advertising-super-bowl-us/
USA Today, Most popular commercials run during Super Bowl LX in the United States as of February 2026, by ad meter score ÌÇÐÄÆÆ½â°æ, /statistics/1364842/most-popular-brands-advertising-super-bowl-us/ (last visited July 21, 2026)
Most popular commercials run during Super Bowl LX in the United States as of February 2026, by ad meter score [Graph], USA Today, February 10, 2025. [Online]. Available: /statistics/1364842/most-popular-brands-advertising-super-bowl-us/