The study considered advertising on the service myTarget, which is a targeting ad service on apps Vkontakte (VK) and Odnoklassniki (Ok.ru) and their mobile web versions in Russia and the CIS.
Citation formats
FMCG targeting ad spend in Russia and CIS 2020, by age
FMCG advertisers spent the largest share of targeted social media advertising using the service myTarget in Russia and the CIS on the age group from 25 to 34 years in 2020. The second most popular target audience segment was between 35 and 44 years old.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
My.com. (May 25, 2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com. "Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group." Chart. May 25, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com. (2021). Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com. "Distribution of Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 2020, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 May 2021, /statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
My.com, Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group ÌÇÐÄÆƽâ°æ, /statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/ (last visited July 24, 2026)
Distribution of advertising spending in the FMCG industry on myTarget in Russia and the CIS in 2020, by age group [Graph], My.com, May 25, 2021. [Online]. Available: /statistics/1241772/fmcg-ad-targeting-by-age-russia-cis/
