Disney: TV versus streaming ad revenue 2025| ��ƽ��

Advertising revenue generated by the Walt Disney Company in fiscal year 2025, by segment (in billion U.S. dollars)

Characteristic	Revenue in billion U.S. dollars
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Release date

November 2025

More information

Region

Worldwide

Survey time period

October 2023 to September 2025

Supplementary notes

Linear networks includes revenues generated by Disney's domestic channels, such as ABC Television Network and eight owned ABC television stations (Broadcasting), and Disney, ESPN (80% interest), Freeform, FX, and National Geographic (73% interest) branded domestic television networks (Cable); international channels, such as Disney, ESPN, Fox, National Geographic and Star branded television networks outside the U.S.; as well as a 50 percent equity investment in A+E Television Networks (A+E), which operates a variety of cable channels including A&E, HISTORY, and Lifetime.
Direct-to-consumer includes revenues generated by Disney+, Disney+ Hotstar, ESPN+ (68 percent effective interest), Hulu, and Star+ direct-to-consumer (DTC) video streaming services.
The Walt Disney Company reports its numbers based on fiscal years that end late September/early October of the corresponding calendar year.

Numbers have been rounded.

Citation formats

In the fiscal year ending in September 2025, Disney generated approximately **** billion U.S. dollars with the sales of advertising time and space. Out of the total, **** billion were generated in Disney's linear networks segment and **** billion by the direct-to-consumer (streaming) segment.