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Leading TV advertisers in the Netherlands in 2024, by ad spend (in million euros)

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Sources

Release date

March 2025

Region

Netherlands

Survey time period

2024

Citation formats

Largest TV advertisers in the Netherlands 2024, by ad spend

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 24, 2025

In 2024, Unilver ranked as the third biggest TV advertiser in the Netherlands with a gross TV ad expenditure of ** million euros. A.S. Watson was second in terms of advertising spending, with *** millions euros. The top advertiser remains Procter & Gamble, holding on to first place with *** million euros in ad spend in 2024.

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Statistics on " Television in Benelux "

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5

Broadcasters

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Consumer behavior

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Advertising

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Topics

Television in BeneluxTelevision industry worldwideTelevision industry in the United Kingdom (UK)Pay TV worldwideLinear TV and video streaming in the Benelux
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