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Planned increase of video advertising spending in the United States as of October 2021, by type

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Sources

Release date

September 2021

Region

United States

Survey time period

as of September 28, 2021

Number of respondents

200*

Special properties

among ad buyers directly working with OTT/CTV/linear TV

Supplementary notes

* Split between agencies (51 percent) and marketers (49 percent).

Citation formats

Planned increase in video ad spend in the U.S. 2021, by type

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 17, 2022
During a survey published in September 2021 and conducted among ad buyers in the United States, ** percent of respondents said they planned to increase spending on data-driven linear (DDL) TV over the next 12 months. Increased spending on over-the-top (OTT) and connected TV (CTV) was planned by ** percent of respondents, while ** percent said they were expecting to increase spending on addressable linear TV.
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