In 2023, the share of BVOD/connected TV advertising spend in France is projected to reach ** percent of the total TV ad spend shares. In 2022, traditional TV ad spend shares summed up to ** percent of the total.
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WPP Media. (June 1, 2022). Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1378956/tv-advertising-expenditure-type-france/
WPP Media. "Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV." Chart. June 1, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1378956/tv-advertising-expenditure-type-france/
WPP Media. (2022). Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1378956/tv-advertising-expenditure-type-france/
WPP Media. "Distribution of Tv Advertising Expenditure in France from 2014 to 2027, by Type of Tv." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jun 2022, /statistics/1378956/tv-advertising-expenditure-type-france/
WPP Media, Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV ÌÇÐÄÆƽâ°æ, /statistics/1378956/tv-advertising-expenditure-type-france/ (last visited July 26, 2026)
Distribution of TV advertising expenditure in France from 2014 to 2027, by type of TV [Graph], WPP Media, June 1, 2022. [Online]. Available: /statistics/1378956/tv-advertising-expenditure-type-france/
