According to a survey conducted among marketers and publishers worldwide on September 2022, ** percent of respondents said they would increase their connected TV (CTV) ad spending if they had access to higher-quality targeting data. This was followed by ** percent of respondents citing a more efficient buying or planning process, while ** percent cited an efficient frequency capping.
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Insider Intelligence. (December 8, 2022). Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence. "Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022." Chart. December 8, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence. (2022). Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence. "Leading Factors That Would Influence Marketers to Increase Connected Tv (Ctv) Ad Spending Worldwide as of September 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Dec 2022, /statistics/1366910/factors-marketers-spending-more-connected-tv/
Insider Intelligence, Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022 ÌÇÐÄÆƽâ°æ, /statistics/1366910/factors-marketers-spending-more-connected-tv/ (last visited July 21, 2026)
Leading factors that would influence marketers to increase connected TV (CTV) ad spending worldwide as of September 2022 [Graph], Insider Intelligence, December 8, 2022. [Online]. Available: /statistics/1366910/factors-marketers-spending-more-connected-tv/
