Includes advertising that appears on desktop and laptop computers; includes advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising; numbers may not add up to total due to rounding.
Citation formats
Non-mobile digital ad spending in the U.S. 2021, by industry
Retail was estimated to be the industry with the largest non-mobile digital advertising spending in the United States in 2021, with a projected 2021 spend of billion U.S. dollars. Consumer packaged goods (CPG) followed with a spend of **** billion dollars, while financial services rounded out the top three with a spend of **** billion.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
eMarketer. (June 15, 2021). Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer. "Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars)." Chart. June 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer. (2021). Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer. "Non-mobile Digital Advertising Spending in The United States as of June 2021, by Industry (in Billion U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Jun 2021, /statistics/1306154/nonmobile-digital-advertising-spending-us/
eMarketer, Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/1306154/nonmobile-digital-advertising-spending-us/ (last visited July 19, 2026)
Non-mobile digital advertising spending in the United States as of June 2021, by industry (in billion U.S. dollars) [Graph], eMarketer, June 15, 2021. [Online]. Available: /statistics/1306154/nonmobile-digital-advertising-spending-us/
