To ensure the representativeness of online shoppers, the sample has been weighted with the data obtained in the Estudio general de medios (EGM) from the Asociación para la Investigación de Medios de Comunicación (AIMC).
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Most purchased categories in online marketplaces in Spain 2023
In Spain, electronics were the most purchased category through online marketplaces, acquired by almost of consumers surveyed in 2023. Fashion and home items ranked second and third, bought by ** percent and ** percent of respondents.
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Tandem Up. (June 1, 2023). Most purchased categories in online marketplaces in Spain in 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up. "Most purchased categories in online marketplaces in Spain in 2023." Chart. June 1, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up. (2023). Most purchased categories in online marketplaces in Spain in 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up. "Most Purchased Categories in Online Marketplaces in Spain in 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 1 Jun 2023, /statistics/1236532/most-purchased-categories-online-marketplaces-spain/
Tandem Up, Most purchased categories in online marketplaces in Spain in 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1236532/most-purchased-categories-online-marketplaces-spain/ (last visited July 31, 2026)
Most purchased categories in online marketplaces in Spain in 2023 [Graph], Tandem Up, June 1, 2023. [Online]. Available: /statistics/1236532/most-purchased-categories-online-marketplaces-spain/