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Change in activities of Fortune 500 companies on selected social media platforms worldwide in 2nd quarter 2021

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Release date

September 2021

Region

Worldwide

Survey time period

Q2 2021

Special properties

based on analysis of data from more than 2,000 accounts, more than five million posts, 12.5 billion video views, and more than 35 billion engagements across the four presented social networks

Citation formats

Growth of social media activities of Fortune 500 companies 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 7, 2021
In the second quarter of 2021, Fortune 500 companies increased their Instagram posting activity by *** percent. Their Instagram video posts increased by *** percent. However, user engagement increased by **** percent only. On the other hand, user engagement of Twitter posts increased by *** percent, with posting and video posting activity rising only by ** and ** percent, respectively.
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Social media advertising and marketing worldwideSocial mediaBrands on social mediaFacebook advertising and marketingX (formerly Twitter) advertising and marketing
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