AQS: audience quality score is a metric developed by HypeAuditor to better understand the overall quality of an Instagram account.
The AQS metric is ranked between 1 to 100. Scores with 100 are most likely to have a high-quality audience and those with 0 are most likely to have a low-quality audience.
AQS is based on eight metrics that are broken down into four categories:
1: Engagement rate
2: Growth
3: Active audience type
4: Comments authenticity
Citation formats
Average AQS score among influencers on Instagram worldwide 2018, by profile size
This statistic presents the average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by profile size. According to the findings, influencers who had a million followers or more were the group with the highest average AQS score, which means their audience quality was the highest compared to other profile sizes. During the reported period, influencers with more than * followers had an average audience quality score of **** out of 100.
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HypeAuditor. (February 20, 2019). Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. "Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers." Chart. February 20, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. (2019). Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. "Average Audience Quality Score (Aqs) among Influencers on Instagram Worldwide as of December 2018, by Number of Followers." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Feb 2019, /statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor, Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers ÌÇÐÄÆƽâ°æ, /statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/ (last visited July 30, 2026)
Average audience quality score (AQS) among influencers on Instagram worldwide as of December 2018, by number of followers [Graph], HypeAuditor, February 20, 2019. [Online]. Available: /statistics/993041/average-aqs-score-among-influencers-instagram-worldwide/
