AQS: audience quality score is a metric developed by HypeAuditor to better understand the overall quality of an Instagram account.
The AQS metric is ranked between 1 to 100. Scores with 100 are most likely to have a high-quality audience and those with 0 are most likely to have a low-quality audience.
AQS is based on eight metrics that are broken down into four categories:
1: Engagement rate
2: Growth
3: Active audience type
4: Comments authenticity
Citation formats
Average AQS score among influencers on Instagram worldwide in 2018
This statistic presents the average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of ***. According to the findings, Germany had the highest AQS score of **** compared to all the other countries examined, meaning that the audience quality was higher, while Brazil had the lowest rankings on the list with a score of ** out of 100.
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HypeAuditor. (February 20, 2019). Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/993001/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. "Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018." Chart. February 20, 2019. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/993001/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. (2019). Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/993001/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor. "Average Audience Quality Score (Aqs) among Influencers on Instagram in Selected Countries Worldwide as of December 2018." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 20 Feb 2019, /statistics/993001/average-aqs-score-among-influencers-instagram-worldwide/
HypeAuditor, Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018 ÌÇÐÄÆÆ½â°æ, /statistics/993001/average-aqs-score-among-influencers-instagram-worldwide/ (last visited July 29, 2026)
Average audience quality score (AQS) among influencers on Instagram in selected countries worldwide as of December 2018 [Graph], HypeAuditor, February 20, 2019. [Online]. Available: /statistics/993001/average-aqs-score-among-influencers-instagram-worldwide/