| Characteristic | Engagement rate |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
March 2020
More information
Region
Japan
Survey time period
February 2020
Supplementary notes
Engagement rate is defined as the percentage of the audience who likes or comments on the posts.
The source classified influencer accounts as follows:
1,000 to 5,000 followers = nano-influencers
5,000 to 20,000 followers = micro-influencers
20,000 to 100,000 followers = mid-tier influencers
100,000 to 1 million = macro-influencers
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