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Average video view rate on Instagram worldwide from June 2021 to June 2022, by format

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Source

Release date

July 2022

Region

Worldwide

Survey time period

June 2021 to June 2022

Number of respondents

5,500 respondents

Citation formats

Instagram: video view rate 2021, by format

Published by Thuy D., Sep 1, 2022
Between **** and ****, Instagram Reels videos presented a higher view rate than general videos on the platform, with an average of **** percent view rate. By comparison, videos on Instagram presented an average view rate of **** percent in the examined period. Instagram introduced Reels in * in order to compete with the short-video video trend popularized by TikTok.
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Instagram advertising and marketingInstagramSocial media advertising and marketing worldwideBrands on social mediaFacebook advertising and marketing
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