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Total potential reach of Instagram advertising in Malaysia from 2019 to 2025 (in millions)

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Sources

In cooperation with
Release date

March 2025

Region

Malaysia

Survey time period

2019 to 2025

Supplementary notes

Reach figures may not represent unique individuals or match the total active user base.

Data as of February of that year.

Citation formats

Instagram potential advertising reach in Malaysia 2019-2025

Published by Thuy D., Jul 21, 2025

In 2025, the total potential reach of advertising on Instagram in Malaysia was around **** million users, a slight decrease from around **** million potential advertising reach in 2024. The numbers of advertising reach on Instagram among Malaysian users was at its highest in the previous year. 

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per month, billed annually 1
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