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Instagram advertising penetration in Hong Kong in 2024, by demographic group

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Sources

In cooperation with
Release date

February 2025

Region

Hong Kong

Survey time period

2024

Supplementary notes

Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.

Citation formats

Instagram ad reach in Hong Kong 2024 by audience group

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 28, 2025

In 2024, Instagram advertising was estimated to reach around *** million people in Hong Kong, representing about **** of the city's total population. Among Instagram ad viewers living in the financial hub, females accounted for about **** percent.

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Statistics on " Social media in Hong Kong "

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Other statistics that may interest you Social media in Hong Kong

Overview

7

Usage

7

Instagram

7

YouTube

6

Facebook

7

Others

6

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Topics

Social media in Hong KongSmartphone market in Hong KongSocial media in ChinaSocial media in TaiwanSocial media in the Asia-Pacific region
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