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Leading virtual creators on Instagram worldwide as of July 2025, by number of followers (in millions)

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Release date

July 2025

Region

Worldwide

Survey time period

as of July 15, 2025

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Most-followed virtual creators on Instagram worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2026

As of July 2025, Lu of Magalu (handle: @magazineluiza) was the most-followed virtual creator on Instagram: approximately * followers. Lu was created in 2009 and represents the Brazilian retailer Magazine Luiza, also known as Magalu. Nobody Sausage, created by artist Kael Cabral, ranked second with * followers.

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