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Price per post of selected virtual creators on Instagram worldwide as of July 2025 (in thousand U.S. dollars)

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Source

Release date

July 2025

Region

Worldwide

Survey time period

as of July 15, 2025

Special properties

estimates

Citation formats

Price per post of virtual creators on Instagram worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 31, 2026

As of July 2025, Lu of Magalu (handle: @magazineluiza) charged an estimated thousand U.S. dollars per Instagram ad post and was the most expensive virtual creator in the presented set. Nobody Sausage followed with thousand dollars. Those two were also the world's most-followed virtual creators on Instagram in 2025.

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