The source did not provide information on the exact survey date or sample number. The source does not provide any information regarding percentage points exceeding 100 percent.
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U.S. consumers subscribing to paid loyalty programs 2020, by industry
Results of a survey conducted in 2020 among consumers in the United States show that ** percent of respondents subscribed to at least one aid loyalty program within the entertainment category; the same was true for the personal care category.
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McKinsey & Company. (October 22, 2020). Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company. "Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry." Chart. October 22, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company. (2020). Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company. "Share of Consumers Subscribing to Paid Loyalty Programs in The United States in 2020, by Industry." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Oct 2020, /statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
McKinsey & Company, Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry ÌÇÐÄÆƽâ°æ, /statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/ (last visited August 05, 2026)
Share of consumers subscribing to paid loyalty programs in the United States in 2020, by industry [Graph], McKinsey & Company, October 22, 2020. [Online]. Available: /statistics/1239316/us-consumers-subscribing-to-paid-loyalty-programs-industry/
