Focusing on television advertising, gambling ad spending increased in Sweden in the past years. In particular, Bonnier Broadcasting more than doubled its gambling ads share of total delivered TRPs (Target Rating Points) in January 2019 compared to the preceding year. However, NENT Group's gambling ads share of TRPs amounted to ** percent in January 2019.
Target Rating Points are the shares of a target audience that watches or sees a company's commercials and advertisements.
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Mediavision (Sweden). (February 27, 2019). Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden). "Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house." Chart. February 27, 2019. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden). (2019). Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden). "Gambling Advertising Share of Total Delivered Gambling Trps (Target Rating Points) in Sweden in 2018 and 2019, by Channel House." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Feb 2019, /statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden), Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house ÌÇÐÄÆƽâ°æ, /statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/ (last visited August 04, 2026)
Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house [Graph], Mediavision (Sweden), February 27, 2019. [Online]. Available: /statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
