During a January 2021 survey, **** percent of responding marketing leaders in the United Kingdom stated that the customer value placed on digital experiences increased in the 12 months leading up to the survey; **** percent stated that customer value placed on company attempts to do "good" increased in that time period.
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The CMO Survey. (February 15, 2021). Change in customer activities according to marketers in the United Kingdom (UK) in 2020, by activity type [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1230713/marketer-view-change-customer-activities-uk/
The CMO Survey. "Change in customer activities according to marketers in the United Kingdom (UK) in 2020, by activity type." Chart. February 15, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1230713/marketer-view-change-customer-activities-uk/
The CMO Survey. (2021). Change in customer activities according to marketers in the United Kingdom (UK) in 2020, by activity type. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1230713/marketer-view-change-customer-activities-uk/
The CMO Survey. "Change in Customer Activities According to Marketers in The United Kingdom (Uk) in 2020, by Activity Type." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Feb 2021, /statistics/1230713/marketer-view-change-customer-activities-uk/
The CMO Survey, Change in customer activities according to marketers in the United Kingdom (UK) in 2020, by activity type ÌÇÐÄÆƽâ°æ, /statistics/1230713/marketer-view-change-customer-activities-uk/ (last visited July 28, 2026)
Change in customer activities according to marketers in the United Kingdom (UK) in 2020, by activity type [Graph], The CMO Survey, February 15, 2021. [Online]. Available: /statistics/1230713/marketer-view-change-customer-activities-uk/
