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Benefits of using header-bidding wrappers according to publishers in the United States as of November 2020

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Sources

Release date

November 2020

Region

United States

Survey time period

November 2020

Number of respondents

150 respondents

Special properties

top three box / among respondents currently using or considering a wrapper solution

Supplementary notes

Original question: "What are the top benefits or advantages of using a wrapper solution?"

Citation formats

Benefits of wrappers in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 12, 2021
During a November 2020 survey, ** percent of responding online publishers from the United States named improved monetization one of the top three benefits of using header-bidding wrapper solutions; improved demand optimization was mentioned by ** percent of respondents.
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