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Breakdown of improvement in ad sentiment in Australia in 2020, by factor

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Sources

Release date

February 2021

Region

Australia

Survey time period

2020

Number of respondents

1,270 respondents

Method of interview

Online interview

Supplementary notes

Note: source does not provide more detailed survey methodology.

Citation formats

Improvement of ad sentiment in Australia 2020, by factor

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 6, 2021
In a 2020 survey about the improvement of online advertising sentiment in Australia, changes to advert content made the biggest impact on consumer sentiment, potentially improving it by ** percent. The least significant drivers other than external factors were both ad load and ad format, improving online ad sentiment by just percent each.
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Digital advertising in AustraliaDigital advertising in IndiaDigital advertising in CanadaDigital advertising in EuropeDigital advertising in North America
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