This statistic presents the share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (28 countries) as of 2015, by purpose of use. Of tour operators and travel agencies with internet access, ** percent used social media to develop the enterprise's image or market products; a similar proportion of accommodation enterprises used social media for the same purpose.
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Eurostat. (May 11, 2017). Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat. "Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose." Chart. May 11, 2017. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat. (2017). Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat. "Share of Tour Operators, Travel Agencies and Accommodation Enterprises Using Social Media in The European Union (Eu-28) in 2016, by Purpose." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 May 2017, /statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
Eurostat, Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose ÌÇÐÄÆƽâ°æ, /statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/ (last visited July 28, 2026)
Share of tour operators, travel agencies and accommodation enterprises using social media in the European Union (EU-28) in 2016, by purpose [Graph], Eurostat, May 11, 2017. [Online]. Available: /statistics/740193/eu-travel-agencies-accommodation-enterprises-social-media-usage/
