Most purchases of products sponsored by influencers were conducted online. An Italian poll from 2019 indicated that ** percent of users between 45 and 54 years filled their basket on online marketplaces like Amazon, while only ** percent of the Generation Z did the same. In fact, ** percent of users aged between 16 and 24 years preferred to shop on the brand website.
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Ipsos. (June 5, 2020). Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos. "Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics." Chart. June 5, 2020. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos. (2020). Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos. "Purchase Channels of Products Sponsored by Influencers in Italy in 2019, by User Characteristics." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 5 Jun 2020, /statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
Ipsos, Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics ÌÇÐÄÆƽâ°æ, /statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/ (last visited August 01, 2026)
Purchase channels of products sponsored by influencers in Italy in 2019, by user characteristics [Graph], Ipsos, June 5, 2020. [Online]. Available: /statistics/1125863/purchase-of-products-sponsored-by-influencers-italy/
