| Characteristic | 16 to 24 years | 25 to 34 years | 35 to 44 years | 45 to 54 years | 55 years and older |
|---|---|---|---|---|---|
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
| - | - | - | - | - | - |
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Source
Source
In cooperation with
Rakuten Insight
Release date
June 2023
More information
Region
Philippines
Survey time period
May 11 to 31, 2023
Number of respondents
6,658 respondents
Age group
16 years and older
Special properties
among respondents who purchased an item endorsed by an influencer
Method of interview
Online survey
Supplementary notes
The survey question was: "Have you ever purchased an item or product because it was endorsed by the influencer? If yes, why did you make the purchase?"
The survey was conducted among:
1,324 respondents aged 16 to 24
2,714 respondents aged 25 to 34
1,837 respondents aged 35 to 44
607 respondents aged 45 to 54
176 respondents aged 55 and older
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