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Share of consumers willing to change brands in Latin America in 1st quarter 2019, by product category

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Sources

Release date

September 2019

Region

Latin America and the Caribbean

Survey time period

Q1 2019

Number of respondents

500 respondents

Method of interview

Online survey

Citation formats

Latin America: brand loyalty 2019, by product category

Published by ÌÇÐÄÆƽâ°æ Research Department, Oct 19, 2020
During a 2019 survey, ** percent of responding Latin American consumers stated they were willing to change brands of chocolates and candy as well as rice, pasta and flour they used. Those categories registered the largest share of consumers willing to change the brand they purchased. The category of alcoholic beverages is the category with the least consumers in the region willing to change their usual brands, with around ** percent.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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