| Characteristic | CRP in millions |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
May 2019
Latin America and the Caribbean
November 2017 to October 2018
This statistic was made based on data provided by the following sources: CTR Market Research Co. Ltd., Europanel, Gesellschaft für Konsumforschung (GfK), Information Resources Incorporated (IRI), and Intage.
The source provides the following information: "The data collected covers
72% of the global population across 49 countries, and 85% of global GDP."
Consumer Reach Points (CRPs) are a measurement of brand penetration (how many households buy the brand) and purchase frequency (how often consumers buy the brand).
You can find detailed information about the report's methodology .
