Julia Stoll
Research expert covering TV and video media
LGBTQ media in the U.S. - statistics & facts
Media consumers are changing. A growing share of younger generations in the United States is identifying as a member of the LGBTQ+ community. This is a strong signal for companies and marketers to transform their consumer outreach to better address their existing and potential customers. Television remains the dominant form of entertainment for LGBTQ consumers in the United States, with 89 percent watching TV for leisure. This high percentage underscores the continued importance of television as a medium for reaching and engaging the LGBTQ community, alongside digital platforms and alternative forms of entertainment.
