During a survey among adults in the United States published in mid-2023, approximately ** percent of respondents said brands needed to provide relevant benefits when including LGBTQ representation in their advertising. The acronym stands for lesbian, gay, bisexual, transgender, queer, or questioning persons. Around ** percent mentioned partnering with the LGBTQ community or its organizations, while ** percent cited amplifying LGBTQ voices.
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GLAAD. (June 20, 2023). Conditions brands needed to meet when including LGBTQ representation in advertising according to consumers in the United States as of June 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1404747/conditions-brands-lgbtq-representation-advertising-united-states/
GLAAD. "Conditions brands needed to meet when including LGBTQ representation in advertising according to consumers in the United States as of June 2023." Chart. June 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1404747/conditions-brands-lgbtq-representation-advertising-united-states/
GLAAD. (2023). Conditions brands needed to meet when including LGBTQ representation in advertising according to consumers in the United States as of June 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1404747/conditions-brands-lgbtq-representation-advertising-united-states/
GLAAD. "Conditions Brands Needed to Meet When including Lgbtq Representation in Advertising According to Consumers in The United States as of June 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Jun 2023, /statistics/1404747/conditions-brands-lgbtq-representation-advertising-united-states/
GLAAD, Conditions brands needed to meet when including LGBTQ representation in advertising according to consumers in the United States as of June 2023 ÌÇÐÄÆƽâ°æ, /statistics/1404747/conditions-brands-lgbtq-representation-advertising-united-states/ (last visited August 03, 2026)
Conditions brands needed to meet when including LGBTQ representation in advertising according to consumers in the United States as of June 2023 [Graph], GLAAD, June 20, 2023. [Online]. Available: /statistics/1404747/conditions-brands-lgbtq-representation-advertising-united-states/
