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Share of consumers recalling seeing selected subgroups of LGBTQ+ people in ads in the United States as of June 2022

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Source

In cooperation with
Release date

October 2022

Region

United States

Survey time period

June 10 to 23, 2022

Number of respondents

9,360 respondents

Citation formats

Share of consumers recalling LGBTQ+ subgroups in ads in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Nov 14, 2022
According to a survey conducted among consumers in the United States in June 2022, ** percent of respondents recalled seeing LGBTQ+ people of color in ads. This was followed by ** percent of respondents recalling ads with transgender and non-binary people, while ** percent also recalled ads with gay and queer men.
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