During a June 2020 survey conducted in the United States, respondents were asked about their potential support for companies who took action to combat racism. According to the survey results 58 percent of African Americans said they were much more likely to support a company that tackles racism, compared to 25 percent of participants with White ethnicity.
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Morning Consult. (July 13, 2020). Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult. "Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity." Chart. July 13, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult. (2020). Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult. "Share of Adults More Likely to Support a Company If It Took Action to Combat Racism in The United States as of June 2020, by Ethnicity." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jul 2020, /statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
Morning Consult, Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity ÌÇÐÄÆƽâ°æ, /statistics/1143151/support-for-company-combat-racism-usa-ethnicity/ (last visited July 27, 2026)
Share of adults more likely to support a company if it took action to combat racism in the United States as of June 2020, by ethnicity [Graph], Morning Consult, July 13, 2020. [Online]. Available: /statistics/1143151/support-for-company-combat-racism-usa-ethnicity/
