In 2025, was perceived as the most sustainable brand worldwide, with a sustainability perception value of ** billion euros. Out of the top 10 brands shown, were **** giants and the four were brands. According to the source, the metric indicates how sustainable consumers perceive a brand to be and how much of its brand value is dependent on maintaining a reputation for acting sustainably.
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Brand Finance. (June 5, 2025). Leading brands worldwide in 2025, by sustainability perception value (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 17, 2026, from /statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading brands worldwide in 2025, by sustainability perception value (in billion U.S. dollars)." Chart. June 5, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 17, 2026. /statistics/1487920/brands-sustainability-perception/
Brand Finance. (2025). Leading brands worldwide in 2025, by sustainability perception value (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 17, 2026. /statistics/1487920/brands-sustainability-perception/
Brand Finance. "Leading Brands Worldwide in 2025, by Sustainability Perception Value (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 5 Jun 2025, /statistics/1487920/brands-sustainability-perception/
Brand Finance, Leading brands worldwide in 2025, by sustainability perception value (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/1487920/brands-sustainability-perception/ (last visited July 17, 2026)
Leading brands worldwide in 2025, by sustainability perception value (in billion U.S. dollars) [Graph], Brand Finance, June 5, 2025. [Online]. Available: /statistics/1487920/brands-sustainability-perception/