In a survey conducted in March 2023 among consumers worldwide, ** percent of Gen Z respondents claimed that they were willing to pay more to buy beauty products from a sustainable beauty brand. For comparison, only ** percent of Baby boomers stated the same. Moreover, ** percent of Millennials were willing to pay more for a high-quality beauty product, as compared to ** percent of their younger Gen Z counterparts.
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McKinsey & Company. (May 22, 2023). Consumer attitudes towards beauty brands worldwide as of March 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company. "Consumer attitudes towards beauty brands worldwide as of March 2023, by generation." Chart. May 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company. (2023). Consumer attitudes towards beauty brands worldwide as of March 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company. "Consumer Attitudes towards Beauty Brands Worldwide as of March 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 May 2023, /statistics/1445808/consumer-attitudes-beauty-brands-generation/
McKinsey & Company, Consumer attitudes towards beauty brands worldwide as of March 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1445808/consumer-attitudes-beauty-brands-generation/ (last visited July 22, 2026)
Consumer attitudes towards beauty brands worldwide as of March 2023, by generation [Graph], McKinsey & Company, May 22, 2023. [Online]. Available: /statistics/1445808/consumer-attitudes-beauty-brands-generation/
