Among the top 100 most often shown ads on free TV in Mexico between April 2018 and March 2019, 52 percent was targeting both genders, 39 percent was targeting women and nine percent was targeting men. TV ad spending in Mexico in 2018 amounted to 2.27 billion U.S. dollars.
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Instituto Federal de Telecomunicaciones (Mexico). (January 31, 2020). Distribution of free TV ads between April 2018 and March 2019, by gender of target audience [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 26, 2026, from /statistics/1124580/tv-advertising-gender-mexico/
Instituto Federal de Telecomunicaciones (Mexico). "Distribution of free TV ads between April 2018 and March 2019, by gender of target audience." Chart. January 31, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 26, 2026. /statistics/1124580/tv-advertising-gender-mexico/
Instituto Federal de Telecomunicaciones (Mexico). (2020). Distribution of free TV ads between April 2018 and March 2019, by gender of target audience. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 26, 2026. /statistics/1124580/tv-advertising-gender-mexico/
Instituto Federal de Telecomunicaciones (Mexico). "Distribution of Free Tv Ads between April 2018 and March 2019, by Gender of Target Audience." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Jan 2020, /statistics/1124580/tv-advertising-gender-mexico/
Instituto Federal de Telecomunicaciones (Mexico), Distribution of free TV ads between April 2018 and March 2019, by gender of target audience ÌÇÐÄÆÆ½â°æ, /statistics/1124580/tv-advertising-gender-mexico/ (last visited July 26, 2026)
Distribution of free TV ads between April 2018 and March 2019, by gender of target audience [Graph], Instituto Federal de Telecomunicaciones (Mexico), January 31, 2020. [Online]. Available: /statistics/1124580/tv-advertising-gender-mexico/