Julia Stoll
Research expert covering TV and video media
Online radio in the U.S.- statistics & facts
Unlike many other traditional media formats, radio has managed to adapt to the massive changes brought about by the proliferation of mobile internet. While traditional radio may be in a state of relative decline from its heyday, people in the United States have shown that they still appreciate what it offers as source of news and entertainment. New, internet-based or online radio platforms now account for over 672 million dollars’ worth of streaming music revenue and the format continues to grow with each passing year. The decline of over-the-air radio is, in many ways, being offset by the growth of its online counterpart. One example of this is advertising; with digital radio station advertising revenue increasing year-over-year in the last decade, online radio helps the radio industry as a whole maintain its position on the media landscape.
