In the first quarter of 2026, advertising accounted for approximately *** percent of podcasts' episode content in the United States – around **** percent consisted of advertiser ads, and **** percent were pod-on-pod ads, meaning ads promoting other podcasts. A year earlier, their combined share stood at **** percent.
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Magellan AI. (May 22, 2026). Advertising time as a percentage of podcasts' episode content in the United States from 1st quarter 2024 to 1st quarter 2026, by ad type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 24, 2026, from /statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Magellan AI. "Advertising time as a percentage of podcasts' episode content in the United States from 1st quarter 2024 to 1st quarter 2026, by ad type." Chart. May 22, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 24, 2026. /statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Magellan AI. (2026). Advertising time as a percentage of podcasts' episode content in the United States from 1st quarter 2024 to 1st quarter 2026, by ad type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 24, 2026. /statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Magellan AI. "Advertising Time as a Percentage of Podcasts' Episode Content in The United States from 1st Quarter 2024 to 1st Quarter 2026, by Ad Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 22 May 2026, /statistics/1124132/distribution-podcast-advertising-usa-campaign-type/
Magellan AI, Advertising time as a percentage of podcasts' episode content in the United States from 1st quarter 2024 to 1st quarter 2026, by ad type ÌÇÐÄÆÆ½â°æ, /statistics/1124132/distribution-podcast-advertising-usa-campaign-type/ (last visited July 24, 2026)
Advertising time as a percentage of podcasts' episode content in the United States from 1st quarter 2024 to 1st quarter 2026, by ad type [Graph], Magellan AI, May 22, 2026. [Online]. Available: /statistics/1124132/distribution-podcast-advertising-usa-campaign-type/