In 2021, ** percent of podcast advertising revenue in the United States came from mid-roll ads - those that play in the middle of a publisher's content. Pre-roll ads (playing before the publisher's content) accounted for ** percent of podcast advertising revenue in the country. In comparison, post-roll ads (playing after the publisher's content) had a **** percent share in the total.
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TechCrunch. (May 9, 2022). Distribution of podcast advertising revenue in the United States in 2021, by ad placement [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch. "Distribution of podcast advertising revenue in the United States in 2021, by ad placement ." Chart. May 9, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch. (2022). Distribution of podcast advertising revenue in the United States in 2021, by ad placement . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch. "Distribution of Podcast Advertising Revenue in The United States in 2021, by Ad Placement ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2022, /statistics/1276277/podcast-ad-revenue-ad-placement-usa/
TechCrunch, Distribution of podcast advertising revenue in the United States in 2021, by ad placement ÌÇÐÄÆƽâ°æ, /statistics/1276277/podcast-ad-revenue-ad-placement-usa/ (last visited July 27, 2026)
Distribution of podcast advertising revenue in the United States in 2021, by ad placement [Graph], TechCrunch, May 9, 2022. [Online]. Available: /statistics/1276277/podcast-ad-revenue-ad-placement-usa/
