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Share of adults whose likelihood of gambling was influenced by sports betting advertising in the United States as of February 2026

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Sources

Release date

February 2026

Region

United States

Survey time period

February 2 to 5, 2026

Number of respondents

1,500 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Respondents were asked to what degree sports betting ads increased the chances of them gambling.

Figures do not add up exactly to 100 percent as a result of rounding.

Citation formats

Influence of betting ads on gambling behavior in the U.S. 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2026

During a February 2026 survey, over ** percent of adults in the United States said that sports betting advertisements had either some or a great deal of influence on their likelihood of gambling. Meanwhile, **** percent said betting ads had no influence at all.

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