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Distribution of podcast advertising revenue in the United States in 2021, by buy type

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Sources

Release date

May 2022

Region

United States

Survey time period

2021

Special properties

based on self-reported data

Citation formats

Podcast ad revenue in the U.S. 2021, by buy type

Published by ÌÇÐÄÆƽâ°æ Research Department, May 9, 2022
In 2021, ** percent of podcast advertising revenue in the United States was generated by ads that were bought on an annual basis. Ads purchased on a quarterly basis corresponded to ** percent of podcast advertising revenue, while remnant, transactional, and scattered ads amounted to ** percent of total ad revenue.
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