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Change in retailers' advertising spending on Meta Advantage+ Shopping Campaigns (ASCs) in the United States from 2nd quarter 2023 to 2nd quarter 2025

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Sources

Release date

September 2025

Region

United States

Survey time period

Q2 2023 to Q2 2025

Special properties

based on anonymized Tinuiti-managed performance data (annual digital ad spend more than four billion U.S. dollars); wider industry metrics may vary

Citation formats

Change in retailers' ad budgets on Meta ASCs in the U.S. 2023-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2025

In the first quarter of 2025, retailers' advertising spending on Meta Advantage+ Shopping Campaigns (ASCs) in the United States grew by roughly ***percent. In comparison, the growth rate stood at ** percent in the second quarter of 2023.

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