Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022
Characteristic
Share of respondents
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During a 2022 survey, **** percent of responding small and medium-sized businesses (SMBs) from the United States somewhat or strongly agreed that digital advertising allowed them to target customers more efficiently than traditional advertising. On the other hand, approximately **** percent of respondents somewhat or strongly disagreed with that statement.
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Data Catalyst Institute. (January 13, 2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute. "Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022." Chart. January 13, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute. (2023). Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute. "Share of Small and Medium-sized Businesses (Smbs) That Believed That Digital Advertising Allowed Them to Target Customers More Efficiently than Traditional Advertising in The United States as of October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2023, /statistics/1388330/smb-digital-advertising-targeting-usa/
Data Catalyst Institute, Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1388330/smb-digital-advertising-targeting-usa/ (last visited July 21, 2026)
Share of small and medium-sized businesses (SMBs) that believed that digital advertising allowed them to target customers more efficiently than traditional advertising in the United States as of October 2022 [Graph], Data Catalyst Institute, January 13, 2023. [Online]. Available: /statistics/1388330/smb-digital-advertising-targeting-usa/
