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How important is global warming when you communicate about your product?

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Sources

Release date

December 2018

Region

Belgium

Survey time period

September and October 2018

Number of respondents

1,680 respondents

Special properties

respondents occupying senior roles in marketing or marketeers with a senior managerial role only working at Belgian Top 1,500 companies

Method of interview

Online survey

Citation formats

Global warming as a company communication strategy in Belgium 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 28, 2020
Two out of five CMOs in Belgium indicated in a 2018 survey that environmental factors play an important part in their company's communication strategy. The source adds, however, that the majority of the survey respondents felt that climate commitment or offering a climate friendly products was not a key reason for Belgian consumers to buy their products. Rather, it seemed to them that being aware of the impact of global warming was being expected by the consumer.
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