A December 2019 survey of U.S. Instagram users revealed that eight percent of responding users of the social media platform had ever purchased an item directly through Instagram. The usage of "shop now" options on social media was generally highest among internet users aged 25 to 34 years, with Instagram being no exception to this.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
CivicScience. (December 3, 2019). Have you ever purchased an item directly through Instagram? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1090287/purchase-via-instagram-users-usa/
CivicScience. "Have you ever purchased an item directly through Instagram?." Chart. December 3, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1090287/purchase-via-instagram-users-usa/
CivicScience. (2019). Have you ever purchased an item directly through Instagram?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1090287/purchase-via-instagram-users-usa/
CivicScience. "Have You Ever Purchased An Item Directly through Instagram?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Dec 2019, /statistics/1090287/purchase-via-instagram-users-usa/
CivicScience, Have you ever purchased an item directly through Instagram? ÌÇÐÄÆƽâ°æ, /statistics/1090287/purchase-via-instagram-users-usa/ (last visited July 30, 2026)
Have you ever purchased an item directly through Instagram? [Graph], CivicScience, December 3, 2019. [Online]. Available: /statistics/1090287/purchase-via-instagram-users-usa/
