Over the period presented, the share of search engine marketing in the online total advertising market in Poland fluctuated. In 2024, search engine marketing accounted for **** percent of the online advertising market in the country.
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IAB Polska. (May 12, 2025). Share of search engine marketing (SEM) in the online advertising market in Poland from 2015 to 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1168817/poland-share-of-sem-in-the-advertising-market/
IAB Polska. "Share of search engine marketing (SEM) in the online advertising market in Poland from 2015 to 2024." Chart. May 12, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1168817/poland-share-of-sem-in-the-advertising-market/
IAB Polska. (2025). Share of search engine marketing (SEM) in the online advertising market in Poland from 2015 to 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1168817/poland-share-of-sem-in-the-advertising-market/
IAB Polska. "Share of Search Engine Marketing (Sem) in The Online Advertising Market in Poland from 2015 to 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 May 2025, /statistics/1168817/poland-share-of-sem-in-the-advertising-market/
IAB Polska, Share of search engine marketing (SEM) in the online advertising market in Poland from 2015 to 2024 ÌÇÐÄÆƽâ°æ, /statistics/1168817/poland-share-of-sem-in-the-advertising-market/ (last visited August 04, 2026)
Share of search engine marketing (SEM) in the online advertising market in Poland from 2015 to 2024 [Graph], IAB Polska, May 12, 2025. [Online]. Available: /statistics/1168817/poland-share-of-sem-in-the-advertising-market/
