Over the period of time presented, the share of video in the total advertising market in Poland fluctuated. In 2022, video accounted for ** percent of the online advertising market in the country.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
IAB Polska. (May 9, 2024). Share of video advertising in the online advertising market in Poland from 2015 to 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska. "Share of video advertising in the online advertising market in Poland from 2015 to 2023." Chart. May 9, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska. (2024). Share of video advertising in the online advertising market in Poland from 2015 to 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska. "Share of Video Advertising in The Online Advertising Market in Poland from 2015 to 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 9 May 2024, /statistics/1268899/poland-video-ad-share-in-online-ad-market/
IAB Polska, Share of video advertising in the online advertising market in Poland from 2015 to 2023 ÌÇÐÄÆÆ½â°æ, /statistics/1268899/poland-video-ad-share-in-online-ad-market/ (last visited July 29, 2026)
Share of video advertising in the online advertising market in Poland from 2015 to 2023 [Graph], IAB Polska, May 9, 2024. [Online]. Available: /statistics/1268899/poland-video-ad-share-in-online-ad-market/