In 2023, more than half of the respondents in Poland bought a product based on content published online. The most popular source influencing the purchasing decision was consumer reviews of the product or seller.
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Gemius. (September 28, 2023). Share of people who bought a product based on content published online in Poland from 2022 to 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1344055/poland-influence-of-internet-advertising-when-shopping/
Gemius. "Share of people who bought a product based on content published online in Poland from 2022 to 2023." Chart. September 28, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1344055/poland-influence-of-internet-advertising-when-shopping/
Gemius. (2023). Share of people who bought a product based on content published online in Poland from 2022 to 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1344055/poland-influence-of-internet-advertising-when-shopping/
Gemius. "Share of People Who Bought a Product Based on Content Published Online in Poland from 2022 to 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Sep 2023, /statistics/1344055/poland-influence-of-internet-advertising-when-shopping/
Gemius, Share of people who bought a product based on content published online in Poland from 2022 to 2023 ÌÇÐÄÆƽâ°æ, /statistics/1344055/poland-influence-of-internet-advertising-when-shopping/ (last visited July 30, 2026)
Share of people who bought a product based on content published online in Poland from 2022 to 2023 [Graph], Gemius, September 28, 2023. [Online]. Available: /statistics/1344055/poland-influence-of-internet-advertising-when-shopping/
