In March 2024, Ferrero had the most significant TV ad expenditure in Poland, with over 112 million zloty. Brands that spent a lot on TV advertising tended to be in the industries of pharmaceuticals, FMCG, and telecommunication.
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WirtualneMedia. (April 10, 2024). Brands with the highest television advertising expenditure in Poland from March 2023 to March 2024 (in million zloty) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1038025/poland-tv-advertising-spending/
WirtualneMedia. "Brands with the highest television advertising expenditure in Poland from March 2023 to March 2024 (in million zloty)." Chart. April 10, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1038025/poland-tv-advertising-spending/
WirtualneMedia. (2024). Brands with the highest television advertising expenditure in Poland from March 2023 to March 2024 (in million zloty). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1038025/poland-tv-advertising-spending/
WirtualneMedia. "Brands with The Highest Television Advertising Expenditure in Poland from March 2023 to March 2024 (in Million Zloty)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Apr 2024, /statistics/1038025/poland-tv-advertising-spending/
WirtualneMedia, Brands with the highest television advertising expenditure in Poland from March 2023 to March 2024 (in million zloty) ÌÇÐÄÆƽâ°æ, /statistics/1038025/poland-tv-advertising-spending/ (last visited July 15, 2026)
Brands with the highest television advertising expenditure in Poland from March 2023 to March 2024 (in million zloty) [Graph], WirtualneMedia, April 10, 2024. [Online]. Available: /statistics/1038025/poland-tv-advertising-spending/
