During a survey carried out in the third quarter of 2024, 59.4 percent of internet users in France utilized search engines as one of their primary channels when actively looking for more information about brands, products, and services. Social networks were ranked second with 32.1 percent of respondents stating that they mainly used them when researching brands.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
DataReportal. (February 25, 2025). Primary brand online research channels among internet users in France as of 3rd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1260004/online-channels-for-brands-research-france/
DataReportal. "Primary brand online research channels among internet users in France as of 3rd quarter 2024." Chart. February 25, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1260004/online-channels-for-brands-research-france/
DataReportal. (2025). Primary brand online research channels among internet users in France as of 3rd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1260004/online-channels-for-brands-research-france/
DataReportal. "Primary Brand Online Research Channels among Internet Users in France as of 3rd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Feb 2025, /statistics/1260004/online-channels-for-brands-research-france/
DataReportal, Primary brand online research channels among internet users in France as of 3rd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260004/online-channels-for-brands-research-france/ (last visited July 29, 2026)
Primary brand online research channels among internet users in France as of 3rd quarter 2024 [Graph], DataReportal, February 25, 2025. [Online]. Available: /statistics/1260004/online-channels-for-brands-research-france/
